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© Prince Nyanney


RECORD TAGS
Creative Project
2024



Abstract“Record tags” is a self-initiated one-man project developed entirely from concept to finished, sellable product. The idea was to translate music into a physical, personalized object – an NFC keychain that links to songs, albums, or memories. What started as a simple product idea grew into a fully built brand, including identity, packaging, visual direction, social media content, and e-commerce setup. The project generates real profit and stands as a comprehensive example of product development, branding, and creative entrepreneurship.

ToolsAdobe Photoshop
Adobe Illustrator
Adobe Lightroom
Shopify
Capcut / Davinci Resolve

DeliverablesBrand Identity Development
Product Design & Artwork Creation
Print Production & Assembly Workflow
Packaging Design
Product Design
Product Photography & Video Content Creation
E-Commerce Setup [Shop/UX/Product Pages]
Social Media Launch & Organic Marketing
Shipping Workflow & Customer Experience  
                                                                               
Branding
Development of the complete brand identity including logo, typography, visual language and overall brand direction.

Note: The logo is derived from my personal symbol, giving the brand a uniquely personal and authentic identity.

Product Design / Product Development
An early prototype helped refine the material feel, format and production process before moving into the final product.


Packaging

Development of a minimal, cost-efficient and secure packaging system, including branded bubble mailers and custom pvc bags. The goal was to ensure a premium unboxing feel while keeping the shipping process lightweight and reliable.


Webpage [E-Commerce]
Webpage [E-Commerce]
Content Creation / Social Media Identity
Development of a cohesive social media identity across TikTok and Instagram Reels.

All content was created in-house, from concept to shooting, editing and sound selection.

The visual language focuses on clean product showcases, music-driven storytelling and a consistent aesthetic aligned with the brand identity.

-Behind-the-scenes / Setup Fotos

  • deinem Setup (Softbox, Tisch, iPhone)
  • Storyboard oder Shot Planning
  • Farblooks
  • Shooting with iPhone + studio lighting

    Editing in CapCut / DaVinci Resolve
  • Brand Identity Tasks:

    Maintaining a consistent visual style

    Typography and text overlays following brand guidelines

    Tone of voice (casual / emotional / music-focused)



filler 



Final Product / Photography

Outcome / Reflection



Anekdote
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